Celebrity Smurf

Benetton

With this specially designed Smurf, the whole Benetton Family has contributed to the Happy Smurfday in favor of Unicef.

Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, Playlife American college style and Killer Loop streetwear.

Benetton has a long history of attention to ethical values and involvement in social and cultural initiatives. Perhaps the most visible are the institutional campaigns, touching social themes of wide international significance and often in cooperation with renown international organisations. Their social commitment, in fact, goes beyond these campaigns, with initiatives of both international and local impact. These include, on an international level, the Leleque Museum in Patagonia, or the Pivano Library, dedicated primarily to American literature. Locally, the Benetton Foundation focuses on issues relating to the preservation and promotion of local heritage, reflecting the strong links which the Group has traditionally maintained with its territorial roots.

Benetton has proven a tangible action to the company’s commitment to ethical values, with a multi-ethnic approach, respect for the environment and support of human rights. This action has been growing throughout the years thanks to a strong collaboration with numerous renown international non profit organizations.

• report
• Milano 16/05/08
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